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The Parents in Charge Foundation is a 501(c)(3) non-profit research organization dedicated to the study of choice in education. Founded in March 2001 by Howard Rich, Eric O’Keefe and Bill Wilson, the Foundation studies the impact of various choice plans on the quality and delivery of education, and the political implications of such plans. The Foundation gathers and publicizes data about parental views of public and independent schools, the performance of public and independent schools, and the impact of reforms implemented in various states and counties.